Gillian, our founder, is a senior Neonatal Nurse (& mother) so has worked with hundreds of premature babies and their families.

"I've worked at Great Ormond Street and Chelsea and Westminster hospitals amongst others in the UK and Australia.

And seen so many parents despondent at the lack of premature baby clothing available, & receiving few appropriate gifts for their preemie, so I decided to do something to help.

With the support of my husband and friends and family, Little Mouse was born in 2017. We now ship 1000s of items a month.

When we founded Little Mouse we said "we’ll do business the right way, in a kind way."

We treat our customers how we’d wish to be treated ourselves, work in partnership with our suppliers and prioritise suppliers with strong ethics, and do right by our staff (currently our little team is all family and close friends!).

We want the experience of shopping with us to be enjoyable; buying clothes and gifts for babies should be lovely! That’s why we offer products we’re proud of, helpful advice, careful packaging, and personal customer service.

Our suppliers
We are also mindful that the fashion industry is tarnished by brands using child labour and environmentally unfriendly practises. We want nothing to do with this and make efforts to choose suppliers that reflect our values. The majority of our clothing is made with certified organic cotton, and most of our brands have strong sustainability policies and give back to communities or charities.